Department 6 · Business Calculus
Price by Market & Capability
Set a price consistent with the buyer, result, proof, and present ability to deliver.
23
Lesson 23 of 33 · one artifact
By the end
You will be able to set a price consistent with the buyer, result, proof, and present ability to deliver.
Enter the lecture
WATCH THE ARGUMENT BEFORE YOU USE THE WORKSHEET.
Starts at 4:51 · YouTube loads only after you press play.
Before you watch
Write what you currently believe about this lesson's question. Keep the note—you will revise it after watching.
The idea worth keeping
Price by Market & Capability
Price is not self-worth. It is a hypothesis about value, risk, alternatives, access, and demonstrated capability.
Your turn
Price by Market & Capability
One inspectable output
Write a price case using buyer, result, alternative, proof, and limitation.
Finish with: A one-page pricing hypothesis.
See the transfer
THE SAME IDEA. TWO REAL CONTEXTS.
Professional example
A first field guide prices differently from a proven implementation system.
Clinician example
Education prices never imply treatment or guaranteed outcomes.
Score your artifact
DOES THE WORK HOLD UP?
- Buyer is specific
- Proof matches claim
- Limit is priced in
Keep this
Price by Market & Capability
- Price is not self-worth. It is a hypothesis about value, risk, alternatives, access, and demonstrated capability.
- A one-page pricing hypothesis.
Your evidence: A one-page pricing hypothesis.
Case-study checkpoint
THE SAME PRINCIPLE MEETS THREE DIFFERENT LIVES.
Jai
Jai supplies the customer problem: publishing and compounding daily content.
Anthony
Anthony shares the planning and production strength and the cooperative business context.
Khizar
Khizar must narrow from broad marketing claims to a provable production-operations result.