The New Business School Field Notes

ONE EXPERIMENT. ONE LESSON. ONE LIVE INVITE.

One useful business experiment, one piece of field evidence, and one live working-session invite each week.

One useful build a week. Unsubscribe anytime.

Weekly

This is for people who want to build from direct experience, test small offers, and make decisions from customer evidence.

WHAT GOES IN EACH ISSUE

  • One customer-discovery or product experiment
  • One useful lesson from the field
  • One tool, scorecard, or worked example
  • One invite to the next lecture or office-hours session

FIRST THREE ISSUES

Start with what you know.

Use direct experience and direct relationships to choose a first reachable market.

Five conversations before one product.

Show the four evidence questions and a completed burning-hair scorecard.

The simplest way to make the first dollar.

Connect one clear product, one price, one Stripe Payment Link, and ten direct offers.

TURN EMAIL INTO OFFICE HOURS.

Each issue asks readers where the experiment broke. Strong questions become office-hours answers, worked examples, and new lessons.

START ORIENTATION →